US: White House ‘alarmed’ after Taylor Swifts’s deepfake images go viral

Pop icon Taylor Swift is the latest victim of explicit AI-generated images circulating online without consent, prompting White House reaction calling for legislative fixes as Presidential election looms ahead

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Harshali Kemprai
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Courtesy: X

Pop icon Taylor Swift is the latest victim of explicit AI-generated images circulating online without consent, prompting White House reaction calling for legislative fixes as Presidential election looms ahead.

Several fake explicit photos of Swift have appeared on platforms, raising worries around misinformation and harm.

White House speaks on AI manipulation

White House spokesperson Karine Jean-Pierre recently stated that while social media companies make independent decisions, they must actively enforce policies to stop misinformation spread, including non-consensual intimate imagery, citing that the situation is highly ‘alarming’.

"We are alarmed by the reports of the…circulation of images that you just laid out - of false images to be more exact, and it is alarming.”

 “While social media companies make their own independent decisions about content management, we believe they have an important role to play in enforcing their own rules to prevent the spread of misinformation, and non-consensual, intimate imagery of real people,” she added.

AI manipulation harm women

Jean-Pierre underlined the need for congressional laws to tackle fake explicit content created via advanced technology, which disproportionately impacts women facing online harassment.

She outlined current government efforts like a task force addressing online abuse and the justice department’s helpline for image-based sexual assault survivors.

The White House hopes the disturbing proliferation of AI-generated fake content prompts legislation from lawmakers that protects ordinary citizens and public figures from misuse of their images.

Taylor Swift: A victim of deepfake AI images

A while back, Taylor Swift was targeted in a fake inappropriate image made using AI prompts without her permission. Such AI-powered generators can produce fabricated photos without subject consent, raising privacy issues.

When social networks fail to quickly identify and remove AI-generated fake content, it can go viral rapidly, causing very real reputational and psychological distress before being debunked.

Comprehensive mechanisms needed

There is a need for holistic mechanisms encompassing technologies to detect AI fakes early, laws clearly prohibiting malicious usage scenarios, and consistent platform enforcement to curb proliferation.

The Taylor Swift episode highlights the scary scale of AI's potential for harm if unchecked through collective societal action across public policy, corporate accountability and ethical norms.