Bollywood icons Shah Rukh Khan, Ajay Devgn, and Akshay Kumar are facing legal scrutiny following their association with a tobacco brand, as reported by Pinkvilla. A petition submitted to the Lucknow bench of the Allahabad High Court has targeted these celebrities for their involvement in tobacco advertisements.Deputy Solicitor General SB Pandey informed the Lucknow bench that the Central Consumer Protection Authority (CCPA) had issued notices to the actors on October 20.He urged the court to dismiss the petition, citing that the Supreme Court is already addressing the matter. The next hearing is scheduled for May 9, 2024.The bench, led by Justice Rajesh Singh Chauhan, was informed that show-cause notices were dispatched to the actors on October 20. The petitioner raised concerns about the lack of action despite representation to the government on October 22.In response to the petition, the High Court issued a notice to the Cabinet Secretary of the Central Government. Deputy Solicitor General SB Pandey later informed the court that the Centre had issued show-cause notices to Akshay Kumar, Shah Rukh Khan, and Ajay Devgn. This legal action follows a similar move by Amitabh Bachchan, who sent a notice to a tobacco company for continuing to display his advertisement after the contract termination.Advocate Motilal Yadav filed the petition, expressing concerns about celebrities, especially those honoured with Padma Awards, endorsing products that pose health risks. In August 2023, the court had issued notices to the Cabinet Secretary, Chief Commissioner, and Central Consumer Protection Authority, seeking contempt action for alleged non-compliance with its September
