Priyanka Chopra’s Anomaly Haircare is the World’s Wealthiest Celeb Beauty Brand

Priyanka Chopra’s beauty care company is the 2nd wealthiest celebrity beauty brand of the year, according to a new analysis that explores the realm of celebrity beauty to discover who has the greatest brands in the market currently.  Who tops the list? Based on the poll, Priyanka Chopra’s brand has the 2nd highest revenue of […]

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Priyanka Chopra’s beauty care company is the 2nd wealthiest celebrity beauty brand of the year, according to a new analysis that explores the realm of celebrity beauty to discover who has the greatest brands in the market currently. 

Who tops the list?

Based on the poll, Priyanka Chopra’s brand has the 2nd highest revenue of any celebrity brand, with £429.9 million, while Rihanna’s Fenty Beauty has the highest, with £477.2 million. Third on the list with £301.4 million in sales is US reality TV star Kylie Jenner’s Kylie Cosmetics, followed by singer Ariana Grande’s R.E.M. Beauty at £70.3 million in fourth place, and Rare Beauty by Selena Gomez at £50.2 million in fifth.

The method of assessing the best brand

Cosmetify, a UK-based portal for beauty comparisons, stated in a recent research, “There are various methods to evaluate a brand’s performance, but income is probably the most crucial one. Based on their latest yearly income, we have created a list of the wealthiest celebrity beauty brands.”

The report stated the following about Fenty Beauty, the most expensive celebrity-owned beauty brand of 2023: “It may not be surprising that Fenty Beauty occupies the first spot as the current wealthiest celebrity beauty brand given that it has already been included in the top three most successful overall beauty products. Earlier this year, following her famous performance at the SuperBowl LVII, Rihanna made waves by showcasing the efficiency of her Fenty Invisimatte Quick Setting & Blotting Powder. The media value of the brand of Fenty is thought to have climbed by a stunning $5 million as a result of this little three-second brand cameo.”

Priyanka’s Anomaly Haircare

Last year, Priyanka Chopra introduced her hair care brand. Priyanka mentioned becoming a beauty entrepreneur in a 2022 conversation with Vogue India. “I’ve only lately started working in the business side of the film and cosmetics industries. That taught me to distinguish between using a lot of products when sitting in the stylist’s chair and truly choosing the things that go into my hair, Priyanka stated. She also remembered the beginning of her own hair care experience as a child.