Reliance Retails JioMart, one of the countrys leading e-marketplaces, has roped in Indian cricket icon, Mahendra Singh Dhoni as brand ambassador. “In addition, JioMart has re-branded its festive campaign to JioUtsav, Celebrations Of India, which will go live on October 8, 2023. The JioUtsav campaign emphasises the inference that Dhoni has given the nation several occasions to celebrate but has missed being a part of them. So, with renewed vigor, he is determined to celebrate all moments of happiness, festivities and special occasions with his loved ones,” a Reliance Retail release issued on Friday said.Cricketer Mahendra Singh Dhoni to be the Brand Ambassador of JioMart. pic.twitter.com/aChx7KTMiw— ANI (@ANI) October 6, 2023 Dhoni will be seen in a 45-second promotional film. “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, shopping is an integral part of this revelry. Non-metro regions currently account for around 60 per cent of our overall sales, a sign of gradual growth and a true testament to the fruition of our efforts to democratise digital retail,” Sandeep Varaganti, CEO, JioMart said in a release issued on Friday.Mahendra Singh Dhoni, said, “I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMarts JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on-board with JioMart and be a part of the shopping journey of millions of Indians.”Dhoni in a never-seen-before avatarRecently, celebrity hair expert Aalim Hakim shared some very cool pics of the star cricketer wherein Dhoni can be seen donning a super-cool hairdo done by Hakim. Here are the pictures: View this post on Instagram A post shared by Aalim Hakim (@aalimhakim)
