As everybody knows that India is a key growth market for global restaurant chains, however, the popularity of street food and local chains is a big challenge in the country. But, the worlds one of the largest pizza brands responds to inflation with the cheapest pizza ever in the country.Yes! You heard it right. The ₹49 pizza in India, Dominos No.1 market outside America, is the only way to fight against uncontrolled inflation that is compressing profits and pricing out many customers, the officials of the pizza brand said.It is to be noted here that Dominos is not the only company zeroing in on prices in India, a highly price-sensitive market that is currently facing higher inflation than many other markets including the U.S. The hope is that low-price offers will increase the footfall to stores and apps who might order more add-ons or upgrade, the executives said.Heres what Sameer Khetarpal saysSameer Khetarpal, AVP of the company wants to own that price point, and confirmed that the stripped-down, 7-inch cheese pizza with a sprinkle of basil and parsley is Dominos cheapest anywhere.He further said that Dominos global team also supported the plan, “You are coming to the store or open the app because there is a 49-rupee callout,” he said. “Customers are going to eat out less because prices are higher everywhere – our existing consumers should not go out to some competition,” he added.Dominos which currently operates at 1,816 locations which are managed by Jubilant Food Works, and Khetarpal says he has a staff meeting the first thing on Mondays to come up with new cost-control measures and combat the historic high inflation that caused the companys profits to decline 70% in the first three months of 2023.Apart from this, while talking about the dine-in facility, he said that 37% of Dominos Indian business is dine-in, which translates into a sizable reduction in packing costs.
