Budget 2024: In a significant development, Rohit Kumar Singh, the Secretary of the Indian Consumer Affairs Ministry, expressed explicit support for ethical direct selling during the Direct Selling - Empowering Entrepreneurs conference organized by the Confederation of All India Traders (CAIT) at the Constitution Club in Delhi.Empowering Entrepreneurs through Direct SellingThe primary objective of the conference was to advocate for direct selling in India, with a specific focus on bolstering self-employment opportunities and livelihoods, particularly for women and youth. In attendance were key figures such as Rohit Kumar Singh from the Ministry of Consumer Affairs, Praveen Khandelwal (CAITs National General Secretary), and representatives from regulatory bodies like ADSEI and FDSA.Governments Confidence in Supportive PoliciesAddressing the audience, Rohit Kumar Singh emphasized the significance of direct selling as a substantial avenue for self-employment. He expressed confidence in the Indian governments commitment to formulating supportive policies for the sector. Singh stressed that companies engaged in direct selling should prioritize offering quality products at reasonable prices, aligning with consumer interests.Upcoming Direct Selling Virat Women Entrepreneur SummitDuring the conference, Praveen Khandelwal announced a joint initiative by CAIT and the Direct Selling Association – the Direct Selling Virat Women Entrepreneur Summit scheduled for International Womens Day on March 8. The event, set to take place at the Indira Gandhi Indoor Stadium in Delhi, aims to involve around 25,000 women from across the country. Invitations will be extended to the Indian government to partake in the program.Supportive Policies Crucial for Sector GrowthSanjeev Kumar, the President of ADSEI, highlighted the immense potential of the direct selling sector in India, particularly in its early stages. One notable aspect of this sector is its flexibility, allowing individuals to participate without leaving their current employment. Kumar underscored the necessity of supportive policies for the sectors growth, with assurance from Rohit Kumar Singh that the Indian government is fully committed to endorsing ethical practices in direct selling.Notable Attendees and Industry FiguresThe conference drew the participation of notable figures such as Gautam Bali, the mentor of ADSEI, Jitendra Dagar (Vice President), Arvind Atri (Secretary), Rajat Banerjee (Chairman of the Direct Selling Task Force), Rajiv Gupta (Vice President of FDSA), and others. Their presence underscored the collaborative efforts between the government and industry stakeholders to foster ethical and empowering practices in the field of direct selling.
