Bournvita's sweet move: Sugar content slashed by 15 percent

In the wake of public outcry and a nutritional exposé by prominent nutritionist Revant Himatsingka, Bournvita, the well-known health drink, has made a significant move. The company has decided to reduce its added sugar content by 15 percent, marking a proactive response to the concerns raised by the nutritionist and the public.

In April this year, nutritionist Revant Himatsingka scrutinised the sugar content in Cadbury's Bournvita, unleashing his findings to the public. The revelation quickly went viral, sparking discussions on the actual health benefits of the popular health drink.

1947: British left India
1948: British company Cadbury launches Bournvita in India
2023 (75 years later): Bournvita reduces its added sugar content!

#BharatWins #IndiaWins #Bournvita

— Revant Himatsingka “Food Pharmer” (@foodpharmer2) December 23, 2023

Legal notice and company statement

In response to the viral exposé, Bournvita's parent company, Cadbury, sent a legal notice to Himatsingka and issued an official statement. The statement clarified that each serving of Bournvita contained '7.5 grams of added sugar,' asserting that this amount fell below the daily recommended intake limits for children.

However, acknowledging the concerns raised by Himatsingka and the broader public, Bournvita has opted for a strategic response. The company has taken a step towards addressing the criticism by reducing its added sugar content by 15 percent.

INDIA WINS! Bournvita FINALLY reduces it’s SUGAR after all the backlash on social media!

8 months ago, I made a video highlighting Bournvita’s high sugar content which went VIRAL!

Then I received a legal notice from Bournvita. They also called my video “unscientific”.

A… pic.twitter.com/OpuOEv4Dr4

— Revant Himatsingka “Food Pharmer” (@foodpharmer2) December 23, 2023

Nutritionist Himatsingka took to Instagram to share the news of Bournvita's sugar reduction. He described it as a 'big win' and highlighted the power of public awareness, emphasising that the reduction was a result of public scrutiny and engagement.

Himatsingka's Instagram video, detailing the timeline of events and the subsequent reduction in sugar content, has garnered immense attention. With over 3.1 million views within a day, the video underscores the potential of social media platforms in influencing corporate decisions.

Public reactions

Comments on the video reflect widespread support for the nutritionist and appreciation for the positive impact on society. Individuals commend Himatsingka for catalysing change and express hope for increased awareness about food labels among the Indian populace.

A paradigm shift in consumer empowerment

Bournvita's decision to reduce added sugar in response to public scrutiny signifies a paradigm shift in consumer empowerment. The incident underscores the influence of social media in holding corporations accountable for their product claims. As the nutritionist aptly puts it, this isn't just a victory against Bournvita; it's a win for every consumer fighting against deceptive marketing in the food industry.