At the ongoing Motor Show in Munich, BMW presented a digital display of the first prototype of its future electric vehicle line-up with the Vision Neue Klasse concept. It previews a dramatic change in exterior and interior design direction alongside the introduction of highly advanced drivetrain technology.
BMW is set to launch its new generation of Electronic Vehicle (EV) in 2025 and is said to make the same amount of profit from its electric vehicles as it does from its petrol and diesel vehicles, said Oliver Zipse, Chairman of the Board of Directors of BMW on Saturday.
“The assumption that combustion engines are always more profitable than electric cars is completely wrong,” Zipse said at the event at the IAA auto show in Munich.
“We make money with every electric car today, and that will be even more the case with the Neue Klasse, it will be very profitable,” he added.
BMW’s top-end Neue Klasse models will have a range of as much as 800 kilometers (497 miles) and charge from 10% to 80% in under half an hour, numbers that likely won’t make them best in class.
According to sources BMW aims to achieve more than a quarter of its global sales to be electric by 2025 and will launch six Neue Klasse EVs in the space of 24 months, although not all of them will be based on the same platform because of the differing requirements of the various segments BMW seeks to cover.
The bosses of the mega car company have also said that this new Vision Neue Klasse concept doesn’t directly preview a production car, it’s understood that it gives strong clues about what to expect from this pioneering EV.
The prices of the Neue Klasse have not been released yet but this new project of BMW will enter a competitive segment where trailblazer Tesla has started a price war. The EV, which is roughly the size of the current 3-series, is part of BMW’s multibillion-euro effort to catch up to Tesla and other EV makers.
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