New Delhi: In November 2023, Bajaj Auto Limited achieved outstanding success in the domestic markets, witnessing a substantial surge in demand for its Pulsar and Platina ranges. The companys total sales, encompassing both domestic and export markets, soared to 3,32,223 units, marking a noteworthy increase from 2,49,731 units in November 2022. This robust performance resulted in a voluminous spike of 82,492 units, showcasing Bajaj Autos prowess in the automotive sector.Pulsar, Platina leading the chargeBajaj Autos domestic sales experienced a remarkable year-on-year growth of 76.37 percent, reaching 2,10,532 units in November 2023, up from 1,19,367 units in the corresponding period of 2022. This upswing translated into a substantial volume increase of 91,165 units. The companys diverse portfolio, including CT, Chetak, Avenger, Pulsar, and Platina, contributed significantly to this impressive growth.Pulsars dominancePulsar, a flagship brand for Bajaj, showcased exceptional performance, with sales surging by 79.29 percent to 1,30,403 units in November 2023, compared to 72,735 units in November 2022. Notably, the 125cc and 150cc models within the Pulsar range spearheaded this surge, recording sales of 77,711 units and 28,373 units, respectively. These figures represent a commendable year-on-year growth of 72.03 percent and 109.62 percent.200cc and 250cc models shineThe Pulsar 200cc variant witnessed a substantial sales increase of 39.76 percent, reaching 18,947 units from 13,557 units in November 2022. The Pulsar 250cc model experienced a phenomenal growth of 1043 percent, with sales soaring to 5,372 units from a modest 470 units in the same period last year.Platinas emerges as a formidable competitorBajaj Platina, another cornerstone of the companys portfolio, demonstrated remarkable resilience in the market. Sales escalated by 79.83 percent year-on-year, climbing from 33,702 units in November 2022 to an impressive 60,607 units in November 2023, claiming a substantial 28.79 percent share.Pulsar, Platina registers higher growth While Pulsar and Platina stole the spotlight, other models in Bajaj Autos lineup contributed significantly to the overall success. The CT series, for instance, registered a growth of 15.69 percent, with sales reaching 8,643 units in November 2023, compared to 7,471 units in the same period the previous year.Chetak, Avenger register substantial growthBajaj Chetak, currently the third best-selling electric scooter in the country, recorded a substantial growth of 153.20 percent, with sales totaling 8,472 units in November 2023, up from 1,300 units in November 2022. Avenger, known for its stylish cruising experience, witnessed a 24 percent sales increase, reaching 1,612 units.Strategic Plans for future growthBajaj Auto is strategically positioning itself for sustained growth. The company plans to expand its high-in-demand 125cc Pulsar range, with the new P125 already spotted during testing. Additionally, upgrades to six Pulsar models in the 125-200cc range are anticipated by March 2024. This forward-looking approach underscores Bajaj Autos commitment to innovation and meeting evolving market demands.Bajaj Autos triumphBajaj Autos exceptional performance in November 2023 signifies not only numerical success but also the companys adeptness in adapting to market dynamics. The surge in demand for Pulsar and Platina models, coupled with strategic plans for future expansions, solidifies Bajaj Autos standing as a key player in the Indian automotive landscape.
