New Delhi: Suzuki Motorcycle India, a leading player in the countrys two-wheeler market, has disclosed its sales figures for December 2023, showcasing a remarkable performance. The company proudly announced a total of 79,483 units sold during the month, comprising both domestic and export markets. This reflects a substantial 24 percent year-on-year growth, a notable surge from the 63,912 units sold in December 2022.Key contributors to successThe stellar sales performance is attributed to the robust demand for Suzukis popular models, including the Suzuki Access 125, Burgman Street 125, and the Gixxer 155 and 250 range. These models have played a pivotal role in driving the companys success.Domestic market dominanceSuzuki Motorcycle India witnessed an impressive domestic sales figure of 69,025 units in December. This marks a significant growth of 68.74 percent, showcasing the brands stronghold in the Indian market. However, the export segment experienced a marginal dip compared to the 40,905 units shipped in the same month in 2022.International outreachThe company successfully exported 10,457 units globally, contributing to its overall sales performance. In December last year, a total of 23,007 units were exported, highlighting Suzuki Motorcycle Indias commitment to international markets.Devashish Handa, EVP Sales, Marketing, and After Sales at Suzuki Motorcycle India, expressed his satisfaction with the sales results. Despite the absence of new product launches in recent times, Handa highlighted the brands stability in maintaining robust sales figures. The last noteworthy addition to Suzukis lineup was the Suzuki V-Strom 250 SX, introduced in 2022.Anticipation for the futureHanda affirmed the brands commitment to enhancing customer experiences and hinted at future developments. Suzuki Motorcycle India remains optimistic about sustaining its sales momentum, building on its reputation for delivering quality products to the market.Suzuki Motorcycle Indias impressive sales report for December 2023 underscores the brands resilience and popularity in the competitive two-wheeler sector. With a focus on customer satisfaction and a diverse range of successful models, the company looks poised to maintain its upward trajectory in the coming months.
