Royal Enfield, the iconic motorcycle brand, has revealed a major growth in sales for April 2024. They sold 81,870 motorcycles during this month, marking a 12% increase from the 73,136 units sold in the same period last year. The company also saw a rise in exports, with 6,832 units shipped internationally compared to 4,255 units in April last year.Year-to-date performanceLooking at the year-to-date (YTD) figures, Royal Enfield recorded domestic sales of 75,038 units in the fiscal year 202425, up from 68,881 units in 202324, showing a growth of 9%. Similarly, exports surged by 61%, with 6,832 units shipped in 202425 compared to 4,255 units in the previous fiscal year.What has Royal Enfields CEOs sayCEO B Govindarajan expressed satisfaction with the companys performance, highlighting a strong start to the year and a sustained double-digit growth. He expressed confidence in maintaining this growth momentum with a robust lineup of products.New initiatives by Royal EnfieldRoyal Enfield recently launched the Rentals and Tours program in 25 countries, offering rental services, guided tours, and trip assistance to enhance the adventure experience for riders. The program covers 32 destinations, including countries like India, South Africa, Indonesia, Colombia, and various European countries.The companys global expansion continues with the introduction of its motorcycles in new markets. The Royal Enfield Bullet 350 is now available in Japan, while the India-made Shotgun 650 has made its debut in North America, specifically in the USA and Canada. Pricing for the Shotgun 650 starts at $6,899 in the USA and CAD 9,199 in Canada, making it an attractive offering in these markets.
