Ola Electric set to launch Raahi as it ventures into three-wheeler market

Ola Electric's remarkable performance in the electric scooter segment is evident from its 41% market share in the fiscal year 2023.

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Mayank Kasyap
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New Delhi: Ola Electric, a dominant force in India's two-wheeler segment with a staggering 42% market share, is set to revolutionize the electric three-wheeler market with its latest offering, the Raahi. Expected to hit the market by the end of this month, the Raahi electric vehicle will mark Ola Electric's foray into the realm of electric autorickshaws, posing a formidable challenge to competitors like Mahindra Treo, Piaggio Ape e-City, and Bajaj RE.

Strategic expansion and IPO preparations

The introduction of the Raahi electric autorickshaw comes as a strategic move for Ola Electric, aligning with its ambitious expansion plans and imminent initial public offering (IPO). Having filed for its IPO in December 2022 with aims to raise up to Rs 5,500 crore, Ola Electric is intensifying efforts to fortify its foothold in the electric mobility sector. With a stronghold in the electric two-wheeler market, Ola Electric is strategically diversifying its product portfolio to maintain its competitive edge.

Enhancing product offerings and infrastructure

In a bid to enhance the quality and reliability of its products, Ola Electric recently extended the warranty on its scooter batteries to an impressive 8 years. Moreover, the company is ramping up efforts to establish more fast-charging stations and expand its service network across the country. Currently, Ola Electric operates only one fast-charging station in most cities, signaling a concerted effort to bolster its charging infrastructure.

Gigafactory endeavor in Tamil Nadu

Underscoring its commitment to sustainable manufacturing, Ola Electric is actively pursuing plans to establish a Gigafactory at its facility in Tamil Nadu. This state-of-the-art facility will be dedicated to the production of battery cells, a crucial component for electric vehicles. The funds raised through the IPO will be instrumental in supporting the establishment of the Gigafactory, further solidifying Ola Electric's position as a frontrunner in India's EV ecosystem.

Market dominance, financial outlook

Ola Electric's remarkable performance in the electric scooter segment is evident from its 41% market share in the fiscal year 2023. Despite generating substantial revenue of Rs 2,631 crore during the financial year ending March 2023, the company reported a loss of Rs 1,472 crore. However, with strategic initiatives like the launch of Raahi and the establishment of a Gigafactory, Ola Electric is poised to drive sustainable growth and innovation in India's electric vehicle landscape.