Off-roader's pinnacle? Maruti Suzuki introduces Jimny's thunder edition

The Jimny Thunder Edition emerges as a formidable contender, set to redefine the off-road driving experience in India.

Edited By: Mayank Kasyap

Last Updated : 24 December 2023, 10:29 PM IST

New Delhi: Maruti Suzuki has sent ripples through the off-road SUV segment with the launch of its exclusive Jimny Thunder Edition, strategically priced at an enticing starting ex-showroom rate of Rs 10.74 lakh. This move has stirred a new wave of competition, especially raising the stakes for the Mahindra Thar.

Pricing strategy

Positioning itself as a limited-time offering, the Jimny Thunder Edition's introductory price underscores Maruti's commitment to making this off-road marvel accessible. Notably, this variant's starting ex-showroom price is a commendable Rs 2 lakh less than its regular counterpart, priced at Rs 12.74 lakh. The competitive pricing is poised to make the Jimny Thunder Edition a strong contender against its rivals, particularly the Mahindra Thar.

Variant pricing, features

The Thunder Edition is available in both Zeta and Alpha grades, offering a spectrum of choices to cater to diverse preferences. The pricing details for the different variants are as follows:

Zeta AT: Rs 11.94 lakh
Alpha MT: Rs 12.69 lakh
Alpha MT DT: Rs 12.85 lakh
Alpha AT: Rs 13.89 lakh
Alpha AT DC: Rs 14.05 lakh

Power dynamics

Under the hood, the Jimny Thunder Edition maintains its robust performance, driven by a 1.5-litre four-cylinder K15B mild-hybrid petrol engine. This powerhouse delivers an impressive 105 hp of maximum power and a peak torque of 134 Nm. The engine options include a 5-speed MT or a 4-speed AT transmission, ensuring a smooth and responsive driving experience.

Exquisite features

The Thunder Edition enhances the Jimny's appeal with captivating body graphics on the sides, depicting rugged mountains. Despite maintaining consistent performance, the vehicle comes equipped with a slew of features, including:

Electrically Adjustable ORVMs
Front and Rear Wipers with Washer
Day and Night IRVM
Multifunctional Steering Wheel with Mounted Controls
TFT Color Display
7-inch SmartPlay Pro touchscreen infotainment system
Attractive steel wheels
9-inch SmartPlay Pro+ touchscreen infotainment system for Alpha grade

Safety at the core

Ensuring the utmost safety, the Jimny Thunder Edition comes equipped with an array of safety features, including:

Dual front airbags
Side and curtain airbags
Brake limited slip differential
Anti-lock brakes with EBD
Electronic stability program
Hill hold control
Hill descent control
Reverse parking camera
Side-impact door beams
Engine immobiliser
Three-point emergency locking retractor seatbelt

Charting the course for adventure

Maruti Suzuki's Jimny Thunder Edition not only stands out as an affordable off-road SUV but also redefines the expectations from vehicles in its class. With a robust pricing strategy, a feature-rich offering, and a commitment to safety, the Jimny Thunder Edition emerges as a formidable contender, set to redefine the off-road driving experience in India.

Also Read

Tags :

Off-roader's pinnacle? Maruti Suzuki introduces Jimny's thunder edition