Off-roader's pinnacle? Maruti Suzuki introduces Jimny's thunder edition

New Delhi: Maruti Suzuki has sent ripples through the off-road SUV segment with the launch of its exclusive Jimny Thunder Edition, strategically priced at an enticing starting ex-showroom rate of Rs 10.74 lakh. This move has stirred a new wave of competition, especially raising the stakes for the Mahindra Thar.

Pricing strategy

Positioning itself as a limited-time offering, the Jimny Thunder Edition's introductory price underscores Maruti's commitment to making this off-road marvel accessible. Notably, this variant's starting ex-showroom price is a commendable Rs 2 lakh less than its regular counterpart, priced at Rs 12.74 lakh. The competitive pricing is poised to make the Jimny Thunder Edition a strong contender against its rivals, particularly the Mahindra Thar.

Variant pricing, features

The Thunder Edition is available in both Zeta and Alpha grades, offering a spectrum of choices to cater to diverse preferences. The pricing details for the different variants are as follows:

• Zeta AT: Rs 11.94 lakh
• Alpha MT: Rs 12.69 lakh
• Alpha MT DT: Rs 12.85 lakh
• Alpha AT: Rs 13.89 lakh
• Alpha AT DC: Rs 14.05 lakh

Power dynamics

Under the hood, the Jimny Thunder Edition maintains its robust performance, driven by a 1.5-litre four-cylinder K15B mild-hybrid petrol engine. This powerhouse delivers an impressive 105 hp of maximum power and a peak torque of 134 Nm. The engine options include a 5-speed MT or a 4-speed AT transmission, ensuring a smooth and responsive driving experience.

Exquisite features

The Thunder Edition enhances the Jimny's appeal with captivating body graphics on the sides, depicting rugged mountains. Despite maintaining consistent performance, the vehicle comes equipped with a slew of features, including:

• Electrically Adjustable ORVMs
• Front and Rear Wipers with Washer
• Day and Night IRVM
• Multifunctional Steering Wheel with Mounted Controls
• TFT Color Display
• 7-inch SmartPlay Pro touchscreen infotainment system
• Attractive steel wheels
• 9-inch SmartPlay Pro+ touchscreen infotainment system for Alpha grade

Safety at the core

Ensuring the utmost safety, the Jimny Thunder Edition comes equipped with an array of safety features, including:

• Dual front airbags
• Side and curtain airbags
• Brake limited slip differential
• Anti-lock brakes with EBD
• Electronic stability program
• Hill hold control
• Hill descent control
• Reverse parking camera
• Side-impact door beams
• Engine immobiliser
• Three-point emergency locking retractor seatbelt

Charting the course for adventure

Maruti Suzuki's Jimny Thunder Edition not only stands out as an affordable off-road SUV but also redefines the expectations from vehicles in its class. With a robust pricing strategy, a feature-rich offering, and a commitment to safety, the Jimny Thunder Edition emerges as a formidable contender, set to redefine the off-road driving experience in India.