Luxury carmaker Audi is set to implement a price hike across all its models in India starting from June 1st. The German automaker disclosed that it would raise prices by 2% for all its vehicles sold in India. This translates to an increase ranging from Rs 80,000 to Rs 4 lakh on the ex-showroom price. What are the reasons for hikeBalbir Singh Dhillon, Head of Audi India, cited rising input costs as the primary reason behind the decision. He emphasized that the adjustment aims to ensure sustainable growth for Audi India and its dealer partners, striving to minimize the impact on customers.In the fiscal year 2023-24, Audi reported selling 7,027 units, marking a substantial 33% growth. Additionally, Audi Approved: plus, the brands pre-owned car segment, witnessed a remarkable 50% surge during the same period.Wide product rangeAudi boasts one of the most extensive product portfolios in Indias luxury car market. From entry-level models like the Q3 SUV and A4 sedan to flagship offerings such as the Q7 and Q8, Audi caters to diverse customer preferences. Furthermore, the brands lineup includes premium electric vehicles like the Q8 55 e-tron and e-tron GT series.Which is the most affordable Audi carThe Audi Q3 stands as the most affordable model, with prices starting at Rs 43.81 lakh, while the RS Q8 is the most expensive, commencing at Rs 2.22 crore. With 16 models on offer, including SUVs, sedans, and coupes, Audi presents a broad spectrum of choices to Indian consumers.Audis success in IndiaAudi Indias success is evident from its substantial growth trajectory and strong customer engagement. Leading the luxury petrol segment with a 31% market share, Audi India recorded an impressive 89% growth rate last year. The brands appeal extends to a younger demographic, reflecting its resonance with aspirational buyers.
